RED: Top Secret Fighting AIDS in Africa

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Top Secret Fighting AIDS in Africa

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I love to offer great prizes for all of the regular fun and games in Top Secret. So I set out to choose some great products and services that I love myself. Apple products were at the very top of my list of cool, lovable things.

And when I looked on the Apple site for ideas, another thought struck me. What if I could choose cool prizes that did cool things for the winner AND for people in need across the world? Well I can - and all because of (PRODUCT) RED.

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Some of the very coolest products are now available from a whole range of big companies (including Apple), who are all pledging to contribute to the ( The Global Fund, fighting AIDS, tuberculosis and malaria in Africa.

So, we hope by doing our bit in selecting these prizes, our lucky winners will enjoy some of the best products around, and enjoy spreading some of your love around with it. (And, of course, I just love that deep red colour, Top Secret style!)

.Apple iPod Shuffle (PRODUCT) RED...

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The good people at The Global Fund on the Join Red site have got it right:

"The 1GB, 240-song iPod shuffle (PRODUCT) RED is the world’s smallest, most wearable digital music player.

Only half an ounce with a built-in clip, wear it as a badge of musical devotion. Intuitive controls let you listen without looking.

And if you think that's easy, wait till you see how iPod shuffle (PRODUCT) RED works with iTunes. Just drop it into its included dock, and iTunes automatically fills it with music."

I love my [PRODUCT] RED Shuffle, and hope all of the lucky winners at Top Secret enjoy theirs too.

.JOIN (RED)...

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The equally good people at Apple know a good thing when they see it too:

"The numbers don’t lie: more than 4,400 people die every day from AIDS in Africa, and almost 2,000 children are infected with HIV each day. The Global Fund’s (PRODUCT) RED initiative directs up to 50% of gross profits towards African AIDS programmes focusing on the health of women and children.

Since its inception, (PRODUCT) RED has delivered over US$50 million to the Global Fund. And now you can make an impact by purchasing (PRODUCT) RED." Top Secret Quote Bubble in black, deep pink flower with heart-shape centre

In five years, the Fund has achieved substantial results. As of September 2007, Global Fund financing has provided:

  • 1.4 million people with treatment for HIV and AIDS
  • 33.5 million people with voluntary HIV testing
  • 2.1 million orphans with basic care and support
  • 3.3 million people with treatment for tuberculosis
  • 46 million people with insecticide-treated mosquito nets

For further information about the Global Fund and (RED), visit JOINRED.

.(RED) and Top Secret...

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What does this all mean... really?!...

Well, by choosing just one monthly prize from the (PRODUCT) RED range of Apple iPod Shuffles, each year Top Secret provides HIV prevention training for 40 peer educators.

And by choosing just one special prize from the (PRODUCT) RED range of Apple iPod Nanos, each year Top Secret provides 83 single-dose (nevirapine) treatments for mother and baby, to prevent the transmission of HIV from mother to child.

And we plan to do even more each year...

.(RED) and YOU!...

Top Secret Quote Bubble in black, product supporters of (PRODUCT) RED

What can you do?...


  • carry a (RED) MOTORAZR or MOTOSLVR phone from Motorola
  • pull on a (RED) T-shirt from GAP
  • lace-up (RED) trainers from Converse
  • strut out in (RED) clothing and accessories from Armani
  • tap away on a new (RED) PC from DELL with a special version of Windows Vista Ultimate from Microsoft.
  • send special greetings to loved ones with Hallmark (RED) cards and e-cards
  • swipe your plastic with a (RED) American Express card
  • play all you music with (RED) iPod Nanos, Shuffles and iTunes Gift Cards from Apple
red lozenge, embraced BLOG with RED

More partners join the Global Fund every year... keep up-to-date with new ideas to support the fight against disease in Africa at (BLOG) RED

As ever, you can share your stories with us. At any time. (You get your very own page on my site!) Just jot down a few words below and hit the "share" button.


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.share a great story about supporting (PRODUCT) RED...

Do you have a special story about a time you decided to support (PRODUCT) RED? A funny experience? A grand occasion? A funky photo? A personal tip? A top secret?

Well… spill!...

(need some inspiration? OK - then check out (PRODUCT) RED stories from your fellow visitors first...)

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